THE LAUGHING COW
TET 2021
Client: BEL VIETNAM | 2021 | Tet Campaign
2020 has been a challenging year, and we have actively chosen laughter - a spiritual strength, to positively overcome those difficulties altogether. And that's when the laughter creates real magic for all of us.
Although 2020 cannot be changed, we have the right to hope for the year 2021 if our positive attitude and choice of laughter continue.
You can decide on a better new year if you continue to choose to stay positive.
So, let your brightest laughter with TLC define your 2021.
Tết cười bên nhau, vạn điều suôn sẻ
CONCEPT STORY
When clicking on the filter, users will be asked to perform their brightest smile to get the best 2021 good fortune.
LET YOUR LAUGHTER DEFINE YOUR 2021
AR FILTER
Based on how bright the laughter is, users will get fortune predictions about family, health, wealth, etc.
Users can contribute to the TLC Tết bus program by sharing result on FB.
FOLLOW UP WITH A CSR CAMPAIGN
PR STUNT
Agency
Biz Eyes