KOTEX
MAXCOOL FRENCH SPA

Client: KOTEX | 2023 | Product Launch Campain

CREATIVE

APPROACH

The commercial aims to challenge stereotypes and redefine expectations by portraying women confidently engaging in physical activities during menstruation, all made possible by the comfort and super cooling effect of Kotex MaxCool.

"Cool Moves" inspires women to embrace their strength and resilience while enjoying the freedom to move with confidence, even under the hot sun of summer.

PRODUCT TVC

ACTIVATION

IDEA

TRẠM NGHỈ MÁT

This Kotex Pleasant Cool Booth is giving girls the most real experience of Kotex’s pleasant coolness during scorching weather in the theme of a spa.

In the booth, we create 2 contrast see-through booths: a harsh hot room (mimics current summer heat) and Kotex pleasant cool room for girls to experience. Kotex asks them to join with their mates/crushes as they’re getting to know about the product benefits of Kotex MaxCool Spa and earn a mini-Frenchie date and other attractive rewards.

*Ogilvy didn't execute this activation