LIFEBUOY TOTAL10
Client: Unilever | 2021 | PR Campaign
There's a paradox—what's safe is often less interesting,
and what's interesting is less safe.
Sometimes, safety becomes cumbersome and confusing,
much like medical gloves.
Our hands are exposed to numerous invisible dangers every day.
Wearing medical gloves anytime, anywhere is a must, a necessity,
but it is inconvenient and impractical.
How do we both protect our hands and create an interesting experience with "medical gloves"? Lifebuoy will help us solve that problem.
Lifebuoy, the medical-grade standard antibacterial glove, is transparent yet powerful, killing 99.99% of tangible hazards. This allows you to safely enjoy many exciting things in life.
Lifebuoy, transparent gloves, protect us from tangible dangers, enabling us to embrace a new normal with peace of mind.
Have transparent gloves, enjoy it safely!
LIFEBUOY - CÓ GĂNG TAY TRONG SUỐT, AN TOÀN TẬN HƯỞNG TUỐT!
INTRODUCING...
1ST-TIME-EVER
TRANSPARENT
MEDICAL GLOVES
Inspired by real medical gloves, they blend wearability and fashion seamlessly, offering 99.99% protection against germs and bacteria.
Elevate your defense – just as you've protected your respiratory health with masks, complete it with Lifebuoy Total10 sanitizers, where practicality meets style!
TEASING
KOLs & Influencers
Generate curiosity on social platforms about the new transparent gloves.
In just 2 weeks, Lifebuoy dominated social networks by strategically engaging KOLs and influencers, such as Vo Hoang Yen, Minh Tu, Jun Pham, Quang Dai, Quan AP, AMEE, Trang Lou—targeting the campaign's primary audience, young people.
From teasing to unboxing, these influencers fueled curiosity and maintained a consistent buzz around the keyword 'TRANSPARENT GLOVES.'
The campaign concluded with a compelling call-to-action, urging followers to protect themselves and the community with Lifebuoy, ensuring a lasting impact.
The hype on social ain't no joke!
Content creators join the movement...
... and here comes
THE NUMBER!
Agency
Biz Eyes