MAGGI 88 YEARS
Client: MAGGI | 2023 | Communication Campaign
Crafting a positive impact isn't an overnight feat—it's an 88-year legacy of MAGGI's unwavering dedication, standing alongside generations of Vietnamese women, and ceaselessly innovating to meet their ever-evolving culinary desires.
'Forge the path together if you aim to journey far'—in the realm of individual definitions of positivity, MAGGI remains an unwavering ally, amplifying the collective pursuit of innovation. Beyond the kitchen, our culinary adventures are the tasty symphony, resonating with joy, peace, and authentic value that transcends the kitchen.
This campaign, marking our 88th anniversary, is a celebration of our commitment to continual enhancement, ensuring each culinary creation propels us toward a future of positive transformation.
HANDS OF POSITIVITY
Amplify campaign thematic message & Northern relevancy while reinforcing brand proposition of
“You & MAGGI, cook the positive difference together”
Increase awareness for promotional lucky draw and CTA to induce MAGGI products’ sales on e-commerce via straightforward & CTA content.
Beyond the kitchen, our culinary adventures are the tasty symphony, resonating with joy, peace, and authentic value that transcends the kitchen.
