MAGGI OYSTER SAUCE

Client: MAGGI | 2023 | Product Campaign

Homemade food is cozy, sure, but there's this unspoken belief that restaurants have a secret, making their dishes taste and look like heaven on a plate.

And when can we enjoy this quality? Only when the stars align on special occasions like leisurely weekends, anniversaries, and those rare days when your wallet says, "Treat yo'self!"

Not anymore! MAGGI Oyster Sauce is your secret weapon to shiny, succulent dishes, turning your home kitchen into a 5-star restaurant, anytime you fancy!

Vietnam is a rich culinary pool that all 63 provinces and cities can spoil you with many diverse local ingredients, EACH! Even so, cooking meticulous restaurant-like dishes always sparks luxurious imported ingredients like Iberico pork, Wagyu beef, etc. in people's minds instead of those local gems.

MAGGI noted. Let’s unveil local ingredients’ great potential and put up the stove to elevate it into them 5-star dishes, all with this platform: Nguyên Liệu Địa Phương Vươn Lên Nhà Hàng.

This microsite allows users to pick a province to discover its ingredients, then just let MAGGI Oyster Sauce "cook" wonderful recipes. Also, it serves big prizes and the whole recipes hub, betting you will “eat” those 5-star local ingredient recipes and leave no crumbs!