MAGGI TET 2024

Client: MAGGI | 2024 | Tet Campaign

More than tradition, Tet cooking is love on a plate. Vietnamese may not say it, but these dishes express care and hope for loved ones.

Maggi believes care knows no distance. Use what you have, wherever you are, to create heartfelt Tet meals. A sprinkle of creativity is all it takes for a meaningful Tet with MAGGI.

Tet cooking is not just about staying at home.

Tet cooking is not just inside the traditional 4-wall kitchen.

Tet cooking is not just about some same old dishes.

With MAGGI, Tet cooking is also about...

Cooking creatively for a blooming career for the new year

Cooking to share and connect, to turn strangers into "lovers"

Cooking to convey your care, to earn peace for your family.

Just so you know,

no matter who you are, where you are,

or what you are passionate about,

just cook with a positive mindset -

that's the true spirit of Tet cooking.

We innovate a new hand-sign that offers not only a potential trend, but also a transformational value that makes everything is seen through this MAGGI’s heart shape will become differently positive!

As Tết is a time of new beginnings, everyone is eager to showcase their Tết moments as part of the celebration.

This Tết, MAGGI is creating a filter that will spark a trend across all social networks, highlighting the positive aspects of using MAGGI.

People can use this filter to show off their Tết moments and see how much more positive their Tết can be by incorporating MAGGI into their cooking in any way.

HOW IT WORKS

In this filter, users are prompted to show their authentic Tết moments by choosing a type of Tết they'd like to cook, then they take a photo of their Tết moments.

After recording the entire process and uploading it with the hashtags #MAGGI #MuônKiểuNấuTết #MuônĐiềuTíchCực, participants will have a chance to win exciting prizes from MAGGI.