NesCafé 3in1
Client: NesCafé | 2017 | Summer Campaign
HÈ LÀ ĐỂ BẮT ĐẦU NHỮNG CẢM XÚC RỰC RỠ
Summer is to savor every moment, to break free from the ordinary and embrace the extraordinary. Nescafé 3in1 invites young people to STOP DOING NORMAL and START SUMMER LOVING by turning their daily routines into unforgettable experiences.
By igniting the summer-loving spirit, Nescafé 3in1 aims to be more than just a beverage; it becomes a catalyst for creating and celebrating unforgettable moments during the most vibrant season of the year.
Nescafé has kicked off the summer with its latest campaign #HèLàĐể.
To launch the campaign, Nescafé introduces the MV "Take me away - Summer version," remixing Min's previous hit with a more youthful and dynamic style.
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Agency
Bates CHI & Partners
Credit
Copywriter: Yen Dang, Tien Tram
Art Director: Huy Mai
Designer: Thu Le