SAMSUNG S25 2025

Agency: LEO

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The credits could scroll for days, but a few legends deserve a shout:

Anh Khương Cao, the CD,  for planting the wild seed

Anh Trường & Chị Thuỷ from Samsung for betting on boldness,

Chị Hà, the planner, for her deadly-precise mind;

Hoàng Đăng, the director from Antiantiart – for giving the film an art direction I could never have pulled off alone;

and Khiết, my baby copywriter –who held the line with me from day one.

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This project is proof of how far a fearless idea can travel

— and how powerful a story becomes when guided by the right vision.