Client: Samsung   |   2018   |   Social Campaign

THE MAGIC OF -1°C

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Enter Samsung BMF 2018, a fridge designed with a touch of magic – the Optimal Fresh Zone at precisely -1°C. In the world of refrigeration, where -2, -3, or -6 are commonplace, Samsung BMF proudly boasts the MAGIC OF -1°C. This optimal soft-freezing degree becomes the game-changer, ensuring that your meats and fish retain their original freshness.

The campaign aims to captivate audiences by showcasing the magic of -1°C through a series of intriguing ads that dramatize a very relatable and significant pain point of dealing with frozen meats