VIETNAM AIRLINES 2024
Client: Vietnam Airlines | 2024 | Communication Campaign
In a bustling world where we’re constantly swept up in the fast pace of life, the emotions of travelers are often left behind. But that hasn’t stopped the Vietnamese spirit—always caring, always empathetic—from understanding and honoring the feelings of those around them. At Vietnam Airlines, you're not just a passenger. You are a fellow traveler, bringing with you a world of emotions. With thoughtful innovations tailored to every emotional layer, Vietnam Airlines proudly becomes the first airline to elevate the journey—through the power of human feeling.
The graphic lotus petal embracing the main characters as they use VNA’s services or being taken care for by VNA’s crews will be the main visual cue for this campaign.
It should blend in well with the environment while being visible and impressive.
The fine lines of the lotus petal can be altered to be more visible on film or KV.
The core message “Cherishing Every Mile” is conveyed through three distinct stories, each following different characters—united by Vietnam Airlines’ dedication to delivering emotionally fulfilling journeys. With a modern visual direction, warm and relatable language, and a non-linear storytelling approach, the 30-second TVC highlights Vietnam Airlines as a premium carrier that goes beyond service—an airline that elevates every experience.
Showcasing Vietnam Airlines’ commitment to elevating service through the heartfelt care of the cabin crew for all three characters, along with passenger-centered services such as baggage tracking and flexible flight changes.
A strong sense of Vietnamese culture
is woven into the film through imagery of Hanoi’s Old Quarter, iconic dishes like phở, and the nón lá featured in Jaden’s story
The core campaign message is brought to life through three simple yet emotionally rich stories—each reflecting a personal journey and individual sentiment.
Celebrating diverse destinations
by highlighting Vietnam Airlines’ expansive network—from international and domestic routes to seaside getaways—offering flexible, seamless travel experiences.
4 KEY ELEMENTS THAT MAKE THE TVC
a complete story of message & emotion
Credit
ACD: Chieu Pham, Huy Vu
Senior Copywriter: Tien Tram
Art Director: The Tao Nguyen
Jr. Copywriter: Chau Bui
and many many more...
Agency
Ogilvy Vietnam
Production House:
Flex Films